Keyword Research & Content Planning — Own the Topics That Drive Growth

Our keyword research and content planning service maps out the exact topics and search terms your business should dominate. Through competitor gap analysis, entity-driven keyword research, and strategic content roadmaps, our consultancy-led approach ensures every piece of content you create is aligned with user intent, ranking potential, and revenue generation.

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Why Content Fails to Drive Rankings and Revenue

Creating Content Nobody Searches For

You’re publishing articles and pages based on guesswork rather than search data, wasting time and budget on topics that generate zero organic traffic or enquiries.

Targeting Keywords You Can’t Realistically Rank For

Chasing high-volume competitive terms while ignoring valuable long-tail opportunities means months of effort with no visibility gains, while competitors capture easier wins.

No Strategic Content Roadmap

Content gets created randomly without cohesive strategy, missing topical authority opportunities and failing to build the comprehensive coverage Google rewards with rankings.

Content That Ranks But Doesn’t Convert

Pages attract traffic for irrelevant searches that never turn into customers, bringing visitor numbers without the qualified enquiries that actually grow your business.

OUR APPROACH

How We Approach Keyword & Content Strategy

Our consultancy-led keyword research delivers actionable content roadmaps built on competitor analysis, search intent, and ranking opportunity rather than guesswork.

Comprehensive Keyword Discovery

We analyze thousands of keyword opportunities across your industry, service areas, and related topics uncovering the full spectrum from high-intent commercial terms to informational content opportunities.

Competitor Gap Analysis

Identify exactly which keywords competitors rank for that you don’t, revealing content opportunities and market gaps you can exploit for quick wins and strategic advantage.

Search Intent Mapping

Keywords are categorized by intent: informational, navigational, commercial, or transactional ensuring content matches what searchers actually want at each stage of the customer journey.

Entity-Driven Topic Clusters

Beyond individual keywords, we map semantic relationships and topic clusters that build topical authority, helping you rank for entire subject areas rather than isolated terms.

Prioritized Content Roadmap

Receive a strategic content calendar prioritizing opportunities by ranking difficulty, search volume, business value, and competitive gaps knowing exactly what to create and when.

Implementation Flexibility

Whether you’re executing content in-house, using freelance writers, or need full creation support, our keyword research and content plans adapt to your workflow providing the strategic direction while you control implementation.

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What’s Included in Keyword Research & Content Planning

Each keyword research engagement delivers comprehensive analysis, strategic prioritization, and actionable content roadmaps that turn search data into revenue-driving content strategies.

Comprehensive keyword discovery across your industry
Competitor keyword gap analysis
Entity-driven topic cluster development
Content roadmap with prioritized topics
Long-tail keyword identification
Page-by-page keyword targeting recommendations
Keyword difficulty and opportunity scoring

Tailored to Your Region

Every strategy is built around the Irish search landscape, your specific service areas, and the competitive dynamics in your local market — not generic templates.

Transparent Tracking

You’ll receive regular updates showing exactly what’s been implemented, which rankings have improved, and how local visibility is translating into website visits and enquiries.

Built for Long-Term Authority

Local SEO compounds over time. We focus on strategies that strengthen your local authority month after month, delivering sustainable growth rather than temporary spikes.

Who Keyword Research & Content Planning Is For

Our keyword research service helps businesses and content teams build strategic content that ranks, converts, and compounds over time.

Businesses Starting Content Marketing

You’re ready to invest in content but don’t know which topics to target, which keywords matter, or how to build a strategy that actually drives business results.

Companies with Underperforming Content

You’ve published content that isn’t ranking or driving traffic, and need strategic direction on which topics to target and how to compete effectively.

Content Teams Needing Direction

You have writers and resources but lack the keyword research and strategic roadmap to ensure content efforts align with ranking opportunities and business goals.

Businesses Entering New Markets

Expanding to new service areas, product lines, or geographic markets and need keyword research identifying opportunities and competitive landscape in unfamiliar territory.

Companies Losing to Competitors

Rivals consistently outrank you, and you need competitor gap analysis revealing exactly which keywords they’re winning and how to close those gaps strategically.

Agencies Managing Client Content

You handle content creation for clients but need expert keyword research, topic strategy, and content roadmaps that deliver measurable SEO results.

FAQS

Keyword Research & Content Planning — Your Questions Answered

Common questions about keyword research, content strategy, and how Irish businesses use insights to drive rankings and revenue.

What’s the difference between keyword research and content planning?

Keyword research identifies which search terms your target audience uses and analyzes ranking opportunity for each term. Content planning takes that keyword data and builds a strategic roadmap showing which topics to create, in what order, and how to structure content for maximum ranking potential and topical authority. Together, they ensure your content efforts are strategic rather than random, targeting opportunities you can actually rank for that drive qualified traffic to your business.

How do you determine which keywords are worth targeting?

We evaluate keywords across multiple factors: search volume (is anyone actually searching?), ranking difficulty (can you realistically compete?), search intent (will it drive conversions?), and business value (does it matter to revenue?). High-volume competitive terms might look attractive but won’t deliver if you can’t rank or if searchers aren’t ready to buy. The best targets balance ranking opportunity with commercial value, terms you can win that drive qualified enquiries.

Can I use this research for existing content or just new content?

Both. Keyword research identifies opportunities for new content while revealing gaps in existing pages. Often the quickest wins come from optimizing existing content with better keyword targeting, improved structure, and strategic internal linking rather than creating everything from scratch. The content roadmap includes both optimization priorities for current pages and creation plans for new topics that fill strategic gaps.

How long does keyword research take and how often should it be updated?

Initial comprehensive keyword research typically takes 1-2 weeks depending on industry complexity and scope. Once complete, you’ll have a strategic content roadmap lasting 6-12 months. However, search trends evolve, quarterly reviews ensure strategy adapts to changing search behavior, new competitor activity, seasonal opportunities, and performance data showing which topics delivered results worth expanding.